Miniconf, with its iDO brand and its strategy of web communication, won the prestigious “CHILD GUARDIAN AWARD”, an award devised for those companies which use the image of children responsibly in their communication, promoted by the non-profit Foundation Terre des Hommes Italia, in collaboration with the Fondazione Pubblicità Progresso (a social advertising Foundation).
This communication, which is spread both on the www.ido.it site, on the facebook page “iDo creaCtive children”, on the iDO twitter profile and youtube channel, expresses iDO philosophy in an original and innovative way!
As many as 56 campaigns have competed for the CHILD GUARDIAN AWARD by Terre des Hommes. A panel of experts has chosen the campaigns which could give the most correct image of children, combining the respect for Child’s rights with an effective communication language.
Here are the award winners: WINNERS of the WEB/OTHER MEDIA Category: “We are spectacular” by Miniconf iDO – Agency LDB Advertising.
The reasons put forward by the panel of the Child Guardian Award 2011 are the following:
For dealing with the issue of children wear in an original and innovative way. Words are not needed to pass on the strength of creativeness and of spontaneity.
Clothes are worn with naturalness, without imitating the gestures and the gait of grown-up models. In such a way iDO has proved to be able to distinguish itself from stereotypes of the “children’s fashion” category.
WINNER of the TV Category: ENEL – Agency Saatchi&Saatchi HONOURABLE
MENTION in the TV Category: Ikea – Agency 1861 United WINNER of the
PRESS/BILLPOSTING Category: Conservatorio Tartini (TS) – Agency Leonardo Servizi e Comunicazione
HONOURABLE MENTION in the PRESS/BILLPOSTING Category: Brevi – Agency PG&W
AWARD PANEL OF CHILDREN: Panini – Agency 1861 United